• Plan, launch, manage and optimize customer acquisition campaigns across digital channels including paid Search, Social, Display, Mobile, and Affiliates.
• Execute best practices in paid search, continual evaluation and optimization of bidding strategies; uncover new opportunities in keyword expansion and discovery.
• Execute growth hacking tactics for customer acquisition via non-paid channels.
• Execute lead generation campaigns from scratch to the very finish.
• Manage affiliate marketing campaigns with publishers and affiliate networks.
• Acquire new publishers and partners for affiliate cooperation.
• Get results. Deliver growth and profitability.
• Manage ongoing A/B testing, including ad copy and landing page optimization to improve click-through and conversion rates.
• Work with the tech team to identify product improvements to enhance customer experience.
• Analyze online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution.
• Regularly analyze data to develop actionable hypotheses and conclusions.
• Track and monitor reporting of campaign results weekly / monthly / quarterly / yearly.
• Generate reports for senior management team on paid search account performance, optimizations and learnings.
• Fast learning, hard working, always eager to go the extra mile
• Previous lead generation, growth hacking and user acquisition experience is necessary
• Superior problem-solving skills with attention to detail
• A healthy blend of analytical and creative skills, with a strong bias towards getting stuff done
• Ability to work with minimal guidance and demonstrate self-starter qualities